About / 213 DESIGN CORP
Practical products.
Considered decisions.
An independent digital product company based in Los Angeles, California.
Who we are
213 DESIGN CORP develops digital products with an emphasis on useful tools and clear interfaces.
Our current software-development focus is Northstar, a personal planning app connecting longer-term direction, goals, and daily action.
We are developing and privately testing Northstar on iPhone, refining the product through deliberate iteration.
Explore our current workHow we work
Design & developmentStart with a useful purpose.
Keep making it clearer.
Clarity before complexity.
Make the next step easier to understand. Add detail when it helps, rather than asking people to manage more.
Useful tools for real life.
Leave room for plans to change. A useful product should support both a longer view and the day in front of you.
Technology that supports the person using it.
Offer structure and suggestions while keeping choices with the person who will live with them.
Progress through
deliberate iteration.
Our approach is to work through the details that make software useful: how a person finds their next step, revisits a plan, or changes direction without starting over.
Northstar is where that approach is taking shape today.
Los Angeles, California, United States
Let’s start with a conversation.
For company inquiries and questions about Northstar.